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Description
4x4 Square + OscuraCotto, a Terra Cotta love story. Cotto (from the Italian terra cotta or "baked earth") is part of a long line of fired clays that date back to the dawn of civilization itself. From Egyptian water jugs to Chinese roof tiles to Roman bricks terra cotta has been part of the human story for as long as we've had an alphabet. The materials that go into making our Cotto haven't changed much over the millennia, but the way in which they're fired has evolved.
Cotto, a Terra Cotta love story.
Cotto (from the Italian terra cotta or "baked earth") is part of a long line of fired clays that date back to the dawn of civilization itself. From Egyptian water jugs to Chinese roof tiles to Roman bricks terra cotta has been part of the human story for as long as we've had an alphabet. The materials that go into making our Cotto haven't changed much over the millennia, but the way in which they're fired has evolved. From kiln furniture to mold designs to firing method, our handmade and high-fired Cotto is our modern take on an ancient world tradition.
We make Cotto in Mexico, a country with an incredibly rich history in ceramic arts. The techniques to manufacture our modern terra cotta have their roots in the arrival of the Spanish and the establishment of San Miguel de Allende in 1551. A UNESCO World Heritage site, San Miguel is arguably one the most important colonial cities in all of the Americas. It's also covered in historic terra cotta. From ancient roof tiles to 400 year old floors, it's a city that takes fired clay to a whole new level. It's also the fitting home of our Cotto line.
How It's Made
Made from locally sourced organic clays, our hand crafted Cotto elevates the storied tradition of terra cotta. Each clay formulation is mixed with water and blended to the ideal consistency. The clay mixture is pressed to shape in a mold and allowed to dry for 1-2 weeks. This is to achieve the right moisture level for firing. It's also at this point that wood ash is added to the surface of our "Fired Earth" tiles. The ash is what gives Fired Earth its unique surface coloration. An important note here this process is highly dependent on the weather. San Miguel has a distinct rainy season that can delay drying times by quite a bit! Once dried, tiles are brushed and stacked, ready for the kiln.
What Sets Our Cotto Apart?
Unlike most Cotto or traditional terra cotta, we high-fire our clay at 1260 Centigrade (230 Fahrenheit). What this means is that the terra cotta becomes "semi-vitrified" increasing in density and decreasing in porosity. Special kiln furniture is needed at such high temperatures to ensure the tiles don't warp or bend. It is also the most difficult step in their manufacture, requiring a skilled technician throughout the day and a half firing period. The result is an incredibly durable, highly unique tile that is unlike any other terra cotta on Earth.Shipping Notes
- Free Standard Shipping on $100+ Orders to the USA.
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Exchange/Return Notes
- We offer a 30-day return/exchange service after receiving.
- Final sale items are not eligible for returns or exchanges.
- To process your return/exchange, please contact us at [email protected]
- Please click here for more details>>> Return & Exchange Policy
4.2 ★★★★★
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★★★★★ 5
ESSENTIAL and Good for More Than Just Presentations
Format: Kindle
This is the second time I purchased this book. I had an older edition and decided to purchase the update. I'm glad I did, as this expands and improves upon the first edition.
The book is absolutely essential for anyone putting together a presentation. Not only does it provide sound theories behind persuasion and storytelling, it makes the process dead-simple with an easy-to-follow template. And this template works for more than just presentations. The structure works for pretty much any content you're creating whether that's a presentation or a blog post or a video. Can't recommend this highly enough.
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Reviewed in the United States on December 30, 2021
★★★★★ 3
Follow the template
Format: Paperback
Not much different from the 2005 ed, which was good
Version 4, it is practically verbatim. The only major change I can see is the Story Template changed all of the terminology and dropped Act III all together leaving it pretty much up to the reader to figure out how to close the presentation.
I prefer the V.1 template over this one.
Slicker paper and color photos, and the story boarding is more developed.
Following the template is key to pulling the presentation off.
A good portion of the book is still geared toward a Corporate audience with the assumption that the reader is an upper-level manager with a team of employees to do your work for you.
Know what you are getting into. The creation of an effective 15 minute presentation can take hours for a solopreneur. I use the 45 minute format to create 15/20 minute training videos.
I will recommend this book to anyone who creates and delivers PPT presentations, can focus and stick to the plan.
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Reviewed in the United States on July 11, 2018
★★★★★ 5
Practical guide to building a good presentation
Format: Kindle
I liked the walking through the process of preparing a presentation. Easy to read, easy to follow...
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Reviewed in the United States on September 11, 2018
★★★★★ 5
Better PowerPoints
Format: Kindle
It will change the way you think about making presentations.
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Reviewed in the United States on August 25, 2019
★★★★★ 5
Great book
Format: Paperback
Great book. Very helpful and practical.
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Reviewed in the United States on March 24, 2020
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