SKU: 86436706381

Citizen Eco-Drive Sport Luxury BM7660-54E Men's Watch

$634.50 $705.00
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Description

Citizen Eco-Drive Sport Luxury BM7660-54E Men's WatchThe Citizen BM7660 54E is a standout model from the "Sport Luxury Integrated" collection, offering a sophisticated blend of rugged durability and refined geometry. This timepiece is defined by its integrated case and bracelet design, featuring a seamless transition from the 40mm Stainless Steel case to the tapering H link bracelet. This streamlined silhouette, combined with a distinctive bezel and stylized crown, gives the watch a premium, modern

The Citizen BM7660-54E is a standout model from the "Sport Luxury Integrated" collection, offering a sophisticated blend of rugged durability and refined geometry. This timepiece is defined by its integrated case and bracelet design, featuring a seamless transition from the 40mm Stainless Steel case to the tapering H-link bracelet. This streamlined silhouette, combined with a distinctive bezel and stylized crown, gives the watch a premium, modern architectural look reminiscent of classic 1970s luxury sports watches. The dial is a deep Textured Black that plays with light to create visual depth, accented by applied silver-tone indices and hands for superior legibility. A practical date window is positioned at 3 o'clock. Unlike many watches in this price range, this model is upgraded with a scratch-resistant Sapphire Crystal, ensuring the face remains pristine. Powered by the reliable Citizen Caliber E111 Eco-Drive movement, the watch harnesses light from any source to generate energy, eliminating the need for battery replacements. With 100-meter water resistance and a secure fold-over clasp, the BM7660-54E is a robust daily driver that looks as good with a suit as it does with a t-shirt.

Shipping Notes
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Exchange/Return Notes
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SKU: 86436706381

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4.2 ★★★★★
Based on 1462 reviews
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C
Verified Purchase
C Harper
Houston, US
★★★★★ 5
Super durable!
Color: 2PK Green Leaping Phrog
Yellow lab approved bc they are fun to chew. Mom approved because they last forever!
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on January 7, 2026
A
Verified Purchase
Arele
Omaha, US
★★★★★ 5
Great toy for two big German Shepherds
Color: Brown
We only buy Tuffy dog toys now because we have one German Shepherd, and we often watch our daughter's GSD too, and the two dogs tear anything else apart in minutes. Tuffy toys are BY FAR superior to any other dog toy we have tried. That being said, some Tuffy toys seem to last longer than others with the two dogs, and this one has been pretty good! We've had it for a few weeks now, and it's just now starting to show some white (stuffing) where their teeth have pierced the top of the toy. That's pretty good, considering they play tug of war with it and can tear into toys pretty hard. If it were just our one dog, I think it would last a lot longer because it's the tug of war between the two of them that does them in faster. Even so, when they do manage to tear the fabric in vulnerable places, I just pull the stuffing out from that area, and they continue to play with it, sometimes for months! This one is better than some other Tuffy toys too because it has lots of areas where there is already more fabric and reinforced seams than stuffing, like all the legs on the side, the tail, and even the pincers. So far, they haven't been able to tear into those at all. Just a bit on the top of the head, and so far, no stuffing coming out yet. This one is a big win for us! When they finally do do it in, I will turn around and buy another Scorch the Scorpion right away!
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Reviewed in the United States on May 5, 2014
D
Verified Purchase
Deholle
Boise, US
★★★★★ 4
Tuffy Desert Phrog vs Lola
Color: Green Leaping Phrog, Color: Green Leaping Phrog
Just a little background about my dog. Lola is a 5 year old corgi-terrier mix with jaws of steal. Lesser stuffed toys have met death in under 5 minutes. Tennis balls last less than a day. Rope toys that do not have frayed ends might possibly last a week (frayed ends never stand a chance). The only toys that she has not managed to destroy are her Kong, a Kong bone, and a racquet ball. I figured I would document the life span of Phrog (Tuffy Scale: 9) before making my final judgement on it’s durability. Day 1 - Phrog Arrives! Lola was very excited about the arrival of Phrog and immediately went into destruction mode. Phrog did sustain a little damage before we were able to bribe her to drop Phrog and get her understand that he was more fun to play fetch with than to mutilate. The white you see in the picture is not stuffing, but the second layer of defense for the toy. The fact that my living room is not full of stuffing and I didn’t have to pry a squeaker out of my dog’s mouth, I’d say Phrog wins the Day 1 challenge. Day 9 - Phrog has sustained a little more damage, but not anything life threatening. His side wound is a little bit larger and one of his eyes is half ripped off. For safety reasons, I am going to finish removing the damaged eye and some loose thread from various places. Other than that, Phrog is still holding up and holds top toy spot. I have also found him very useful for dealing with anxiety; the squeaker can often distract her from her stressors and Phrog takes the abuse of her frustrations. Day 16 - Phrog is starting to show signs of mortal wounds. Lola has made it through the thicker layer around his arm and I can see the stuffing. It is only a matter of time before gets all the way through. Day 60 - Phrog still lives!!! I have done some surgery on Phrog to reinforce the fabric around his arms, but Franken-Phrog is still the favorite of all of the toys. She will even get brave enough to rescue Phrog from the evil vacuum when he is kidnapped and tortured. I am thinking about purchasing Phrog II for the inevitable day when Phrog goes off to the pet toyland in the sky, but for now, there is only one Phrog for Lola.
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Reviewed in the United States on July 6, 2018
M
Verified Purchase
michael parsley
Chelsea, US
★★★★★ 5
Super tough
Color: Red Warthog
My dogs love these toys!!!
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Reviewed in the United States on February 10, 2026
A
Verified Purchase
Amazon Customer
Birmingham, US
★★★★★ 5
Long lasting play toy!
Color: Multicolor
Tuffy toys in general are great and they are a pretty good deal on Amazon. They are not indestructible, and if your dogs use them as chew toys they will eventually break through. My dogs have had this Armadillo since Christmas (and they do chew on it some) and the only thing missing is an ear. They like to play tug-of-war with it a lot. This is a bigger toy, but even my forty pound dog plays with it. I would not recommend this toy for dogs smaller than Border Collie size. You can make these Tuffy toys last longer if you don't allow your dogs to chew them--when your dogs starts chewing on non-chew toys trade them for a chew toy and when you catch your dog chewing on a chew-approved toy reward them for chewing. Eventually your dog will catch on and realize that if they want to chew there are certain toys that are allowed for that. In addition to being a great play toy this is a pretty cute toy too!
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Reviewed in the United States on June 30, 2015

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