Uprising: How to Build a Brand--And Change the World--By Sparking Cultural Movements
SKU: 69695564437

Uprising: How to Build a Brand--And Change the World--By Sparking Cultural Movements

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Uprising: How to Build a Brand--And Change the World--By Sparking Cultural MovementsThe secret to movement marketing? Your customers want to make a difference "Scott Goodson and his StrawberryFrog colleagues have found the secret to plugging into Purpose with a capital P: find out what moves people to action, then create a way to support and enhance that movement with your product, service, or craft. I call that a winning strategy." Daniel H. Pink, author of Drive and A Whole New Mind "Want to change your customers' buying habits?

The secret to movement marketing?
Your customers want to make a difference

"Scott Goodson and his StrawberryFrog colleagues have found the secret to plugging into Purpose with a capital P: find out what moves people to action, then create a way to support and enhance that movement with your product, service, or craft. I call that a winning strategy."
--Daniel H. Pink, author of Drive and A Whole New Mind

"Want to change your customers' buying habits? Want to change the world? Stop marketing, read this book, roll up your sleeves, and start a movement."
--Sally Hogshead, author of Fascinate and creator of HowToFascinate.com

"Essential stuff. One of the smartest thinkers on branding on one of the most important developments in that critical intersection between culture and marketing."
--Adam Morgan, author of Eating the Big Fish and The Pirate Inside

"A well-researched and insightful book that will hopefully spark a movement against traditional, stodgy marketing. A must-read for the new generation of marketers who will be defining tomorrow's marketing landscape."
--Boutros Boutros, Senior Vice President, Emirates Airline

About the Book:

Movement marketing is changing the world. It's the new way forward for anyone trying to win customers' loyalty, influence public opinion, and even change the world. In Uprising, Scott Goodson, founder and CEO of StrawberryFrog, the world's first cultural movement agency, shows how your idea or organization can successfully ride this wave of cultural movements to authentically connect to the lives and passions of people everywhere.

We are in the midst of a profound cultural transformation in which technology is making it easier than ever for anyone to share ideas, goals, and interests. Working with companies and brands ranging from SmartCar to Pampers to Jim Beam to India's Mahindra Group, StrawberryFrog and Goodson have led a paradigm focal shift away from one-on-one selling to sharing.

Using client case studies and contributions from a global team of movement marketing forerunners--among them, political guru Mark McKinnon; Lee Clow, creative chief at TBWA/Chiat/Day; Apple evangelist Guy Kawasaki; and Marty Cooke, who helped make yellow LIVESTRONG bracelets synonymous with the fight against cancer--Goodson details why and how individuals and companies are embracing the movement phenomenon. He then applies these insights to practical steps that you can take right now to reach people through what matters most to them, including:

  • Stop talking about yourself--let the movement control your message
  • Home in on the core objectives of your concept or brand--and align these values with what people are for (or against)
  • "Light the spark"--create a culture within your organization that can embrace and drive a movement
  • Leverage your assets--content, events, expertise, connecting platforms--to give people tools to spread your gospel
  • Adjust concepts to travel across borders and link people across cultural boundaries

The examples and guidance in this book will prepare you to find, connect to, and even lead the next big movement. What happens next is up to you. Get up. Go out. And create a brand Uprising of your own.



Binding Type: Hardcover
Publisher: McGraw-Hill Education
Published: 02/17/2012
ISBN: 9780071782821
Pages: 256
Weight: 1.20lbs
Size: 9.10h x 5.90w x 1.00d

Review Citations: Choice 08/01/2012
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SKU: 69695564437

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SMK
Carnegie, US
★★★★★ 5
This will work but prep is key!
I have an older RV that the gelcoat has dulled and is oxidized, but otherwise in good shape. I have buffed and polished in the past only for it to last a short time. I was looking up different products to try and this one has such good reviews, I thought I would give it a try. I bought the kit with the Poliglow and the Poliprep, with the scrubber and the microfiber glove. I started with the poliprep and it did a great job of gettting the streaks and black marks off. You spend a lot of time scrubbing to your likeness because anything that is still on the gelcoat when you apply the poliglow, it will be locked in there. The Poliglow is like a clearcoat that goes over the gelcoat. You have to build up layers and here are some of the tips and tricks I figured out that really helped my finished RV look great. First, make sure the applicator stays damp, this keeps the poliglow more uniform across the glove. Also, stick it in a zip lock bag when not using, you do not want it to dry out while you are using it. I found out that applying this in direct sunlight in warm temps, is the best method. This allows the poliglow to dry really fast. The first 3 or 4 layers will look streaky and dull but this is ok and as you build up the layers, the shine will come back. I found if you do this when its cooler, the layers do not dry as quick and you will get some permanent streaking or running. I had to remove a section I did in the evening because I noticed this. When in direct sunlight, this gave me the best results with no streaking or running. It dries fast and you can keep working. Like it says, do not do big sections at a time, keep it to small what you can reach sections and build those up and move on. As far as how much to buy? I have a 40 ft toy hauler and I got to kits and I had just enough to finish the whole thing minus the nose cap. I have Durabak on the nose cap, so I dont need to worry about that. I ended up buying one more bottle of the poliglow to have for my maintenance coats. Overall, I am pleased with how my 10 year old RV looks and other than some of the decals show age, it looks new again. If I were to buy a new RV, I would put this on right away and preserve the whole RV including the decals. Its not too expensive and its a lot of work, especially the prep, but it does end up with great results.
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Reviewed in the United States on July 21, 2023
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Gary Watkins
Massapequa, US
★★★★★ 5
Excellent shine
Excellent line of products. Looking at the picture, you can see what the camper looked like before the Poli Glow. To the left of the window is the after Poli Glow. It takes some elbow grease (follow instructions well) but well worth it.
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Reviewed in the United States on May 26, 2026
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East Coast Curt
Los Angeles, US
★★★★★ 5
Camping enthusiast approved
One bottle covered my 20ft camping trailer 4 coats and with a little remaining for future touch ups. It definitely increases the gloss. I'm glad I didn't waste my time with wax. This is like an easy wipe on clear coat. I will report back in the future for longevity.
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Reviewed in the United States on May 24, 2026
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Amazon Customer
Massapequa, US
★★★★★ 4
buy more than you think your going to need to get a great shine and look!!
great product and leaves a great shine. The Poli Glow doesn't go as far as the video states and it depends on condition of RV, boat...This is a great product but takes more to get a great shine!!
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Reviewed in the United States on April 16, 2026
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handfree
Louisville, US
★★★★★ 5
poli glow shine
its works great .when applying more coats the shinier it gets i used on several old boats because the florida sun bakes the jell coat right off and no wax made can withstand salty seas , so why not ,, when you apply use the mit and don't gob it on .. nice and easy and recoat in five minutes when you get to about five coats you will be amazed.looks like new .. just a tip also after about a year or so and you want to re apply,, go to your local hardware store and get a gallon of high strength or non diluted floor stripper and put in spray bottle and use to remove old poli-glow also great for cleaning stubborn stains [ i use full strength ] just spray on and brush with a scrub brush and rinse ..and let dry and re apply ,, its also works on car faded bumpers ,, also never use harsh cleaners it will cause streaking the best thing i have found for cleaning the boat after poli glow was put on is car wash from auto store with wax or not it seems not to hurt the shine . it reminds me of mop an glow,,.
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Reviewed in the United States on November 29, 2020

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