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Description
Campaigns That Shook the World: The Evolution of Public RelationsOver the past four decades, a series of groundbreaking PR campaigns have helped to shape popular culture and influence public opinion. With a foreword from WPP CEO MartinSorrell, "Campaigns that Shook the World" provides the inside story on 10 of these pivotal campaigns, examining their strategy and tactics, the imagery and icons they created, and the powerful personalities behind them. Each chapter is built around extended case studies (Dove's
Over the past four decades, a series of groundbreaking PR campaigns have helped to shape popular culture and influence public opinion. With a foreword from WPP CEO MartinSorrell, "Campaigns that Shook the World" provides the inside story on 10 of these pivotal campaigns, examining their strategy and tactics, the imagery and icons they created, and the powerful personalities behind them. Each chapter is built around extended case studies (Dove's Campaign for Real Beauty, London 2012Olympic Games), and provides an accessible account of modern PR and its interaction with cultural icons, such as the RoyalFamily, Margaret Thatcher, David Beckham, the Rolling Stones, and newsworthy events, including Barack Obama's 2008 Presidential campaign.Binding Type: Paperback
Publisher: Kogan Page
Published: 10/28/2015
ISBN: 9780749475093
Pages: 232
Weight: 0.73lbs
Size: 9.21h x 6.14w x 0.49d
Review Citations: Foreword 12/07/2015
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★★★★★ 5
Good deal
Size: CF10930&16546AA090
Seems a bit thinner than my last two, but they did come together for the price of one. Seems to be of good quality non the less. Fits well in my 2014 Subaru forester
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Reviewed in the United States on April 22, 2026
★★★★★ 5
Good deal
Size: CA12377&CF12157
Easy to install and much cheaper than the dealership cost. Quality was good, also had installation instructions.
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Reviewed in the United States on May 26, 2026
★★★★★ 5
Reliable, Eco-Friendly, and Great Value Air Filter
Size: 64115a1bdb6&13718691835, Size: 64115a1bdb6&13718691835
Very satisfied with this air filter! It fits perfectly and was easy to install without any hassle. The filtration performance is impressive—helping to keep the air inside the car fresh and clean. The simple packaging is eco-friendly, which I appreciate. Reliable quality and reasonable price make this a great choice for regular replacement. Highly recommended!
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Reviewed in the United States on March 19, 2026
★★★★★ 5
Perfect replacements 👍🏼
Size: CF11182&CA12051, Size: CF11182&CA12051
Perfect fit at an affordable price. Engine air filter is good quality, but the cabin air filter is way better than the stock one. They even include instructions.
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Reviewed in the United States on May 7, 2026
★★★★★ 5
Worth every penny!
Size: CF11182&CA12051
I have a 2020 Honda Civic Sport, and these filters fit perfectly. I was hesitant in purchasing because it said that its a frequent returned due to compability. Installation was a breeze after watching a quick YouTube tutorial, although it does come with instructions/manual. They look solid and durable. They came individually wrapped. I’m hoping they help with the odor and fogging issues caused by the old filters.
Honda service wanted to charge me $63 for the cabin filter alone, so this was definitely a much better deal. I would purchase again in the future.
The item ID that I purchase is CF11182&CA12051.
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Reviewed in the United States on May 29, 2026