Advertising for Dummies
SKU: 29202404836

Advertising for Dummies

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Description

Advertising for DummiesSo, you need to create an advertising campaign that brings in more customers, adds more dollars to your bottom line, and validates all the reasons you went into business in the first place. But how can you make your ad look and sound like champagne if your budget can only afford beer? Are you wasting your time trying to sell ice to an Eskimo? The world of advertising can seem like a daunting place but it doesn't have to be. Advertising for Dummies

So, you need to create an advertising campaign that brings in more customers, adds more dollars to your bottom line, and validates all the reasons you went into business in the first place. But how can you make your ad look and sound like champagne if your budget can only afford beer? Are you wasting your time trying to sell ice to an Eskimo?

The world of advertising can seem like a daunting place--but it doesn't have to be. Advertising for Dummies coaches you through the process and shows you how to:

  • Identify and reach your target audience
  • Define and position your message
  • Get the most bang for your buck
  • Produce great ads for every medium
  • Buy the different media
  • Create buzz and use publicity
  • Research and evaluate your competition

Advertising for Dummies offers newbies a real-world look at the ins and outs of advertising--from online and print to TV, radio, and outdoor formats--to show you how you can easily develop and execute a successful campaign on any budget. Plus, you'll find a glossary of common buzzwords you may encounter along the way so you can talk the talk like the advertising guru you (almost) are With simple tips on how to write memorable ads and timeless lessons from the legends, this book is packed with everything you need to have people from New York to Los Angeles whistling your jingle.



Binding Type: Paperback
Publisher: For Dummies
Published: 01/01/2007
ISBN: 9780470045831
Pages: 312
Weight: 1.10lbs
Size: 9.10h x 7.40w x 0.70d
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SKU: 29202404836

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Carnegie, US
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Good quality.
Size: 15"+15"+13"
I needed to replace the wiper blades on my Jeep Wrangler JK, so I first went to a local auto parts store. The prices were pretty expensive, and they didn’t even have the correct replacement for my rear wiper blade. That’s when I decided to order the UTOBOO 15"+15" Windshield Wipers with 13 Inch Rear Wiper Blade Replacement online, and I’m really glad I did. The set arrived quickly and included everything I needed for both the front and rear wipers. Installation was very easy and only took a few minutes. They fit well on my Jeep, and the blades feel sturdy and made from good-quality materials. After using them, they wipe smoothly and leave the windshield clean without streaks, which is exactly what you want, especially in rain or dusty conditions. Overall, this is a great value compared to buying individual blades in-store, and it’s especially convenient since it includes the rear wiper replacement too. I would definitely recommend these to other Jeep Wrangler owners looking for an affordable and reliable option. ------Tip, don't forget to take off the green plastic, If you check the comments many people argues that the wipers don't work but in the pictures you can see they did not take off the green plastic protector. ----
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Belleville, US
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Size: 26+20+14"
I recently purchased the AUTOBOO 26” + 20” windshield wipers with the 14” rear blade, and I’m honestly very happy with them. Installation was quick and straightforward, even without much experience changing wipers. They fit perfectly on my car and clicked into place securely. The wiping performance is smooth and quiet, with no streaks or squeaking, even during heavy rain. I also noticed they clear water evenly across the windshield, which makes driving feel much safer, especially at night or on the highway. The rear 14” blade works just as well and was a nice bonus since it’s sometimes harder to find a good rear wiper included in a set. Overall, this set offers great value for the price, and I would definitely buy them again and recommend them to anyone looking for reliable, easy-to-install windshield wipers.
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New York, US
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Decent wipers for a great price
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These fit my daughters Ford Escape perfectly and the day after installation, it rained. The wipers work really well and the windshield is now streak free once again and the price was right. Easy to change and look good.
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Cuba, US
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easy install, ok - good performance
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2 minutes to install. Performs OK to good. I have had better wipers in the past, but there isn't any streaking and overall pretty good.
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Omaha, US
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very good price
Size: 24"+19"+10A"
I needed to replace the wiper blades on my Jeep Wrangler JK, so I first went to a local auto parts store. The prices were pretty expensive, and they didn’t even have the correct replacement for my rear wiper blade. That’s when I decided to order the UTOBOO 15"+15" Windshield Wipers with 13 Inch Rear Wiper Blade Replacement online, and I’m really glad I did. The set arrived quickly and included everything I needed for both the front and rear wipers. Installation was very easy and only took a few minutes. They fit well on my Jeep, and the blades feel sturdy and made from good-quality materials. After using them, they wipe smoothly and leave the windshield clean without streaks, which is exactly what you want, especially in rain or dusty conditions. Overall, this is a great value compared to buying individual blades in-store, and it’s especially convenient since it includes the rear wiper replacement too. I would definitely recommend these to other Jeep Wrangler owners looking for an affordable and reliable option. ------Tip, don't forget to take off the green plastic, If you check the comments many people argues that the wipers don't work but in the pictures you can see they did not take off the green plastic protector. ----
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Reviewed in the United States on March 23, 2026

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