SKU: 19293981357

The Patron Way: From Fantasy to Fortune - Lessons on Taking Any Business from Idea to Iconic Brand: From Fantasy to Fortune - Lessons on Taking Any Bu

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The Patron Way: From Fantasy to Fortune - Lessons on Taking Any Business from Idea to Iconic Brand: From Fantasy to Fortune - Lessons on Taking Any BuThe never before told story of Patr n Tequila the brand that revolutionized an industry How a billion dollar business ascended from a forgotten dusty agave field in central Mexico The Patr n Way details the unorthodox building of the brand, the extraordinary creativity and marketing ingenuity of Patr n's cofounder, Martin Crowley, and his life partner, Ilana Edelstein, and the way Patr n single handedly transformed the face of the liquor industry.

The never-before-told story of Patr n Tequila--the brand that revolutionized an industry

How a billion-dollar business ascended from a forgotten dusty agave field in central Mexico

The Patr n Way details the unorthodox building of the brand, the extraordinary creativity and marketing ingenuity of Patr n's cofounder, Martin Crowley, and his life partner, Ilana Edelstein, and the way Patr n single-handedly transformed the face of the liquor industry. Edelstein was involved in every aspect of the business--from the brand's iconic bottle to designing the sexy and attention-getting outfits worn by the famous "Patr n Girls" at promotions and parties to running the back office.

Patr n is a tequila so sumptuous--and so brilliantly marketed--that it has become the world's leading ultrapremium tequila and has changed the way the spirit is experienced: what was once "gasoline" slammed back in a shot glass is now poured from an exquisite hand-blown bottle into a chilled glass and sipped to attain a "Patr n high."

Today, Patr n has grown to over a billion-dollar brand, and it is the largest generator of revenue of all tequila brands. Edelstein combines the dramatic story of the company's rise to success in an astonishingly competitive and sometimes cutthroat industry with practical business lessons about R&D and brand building that business leaders can put to productive use in any industry.

A tale of love, sacrifice, celebrity, dizzying success, and ultimate betrayal, The Patr n Way reveals for the first time all the details behind the intimate relationship and marketing genius of the "power couple" that transformed the spirits industry.

PRAISE FOR THE PATR N WAY

"The Patr n Way is a good chronicle of a luxury brand's path to success. . . . Ms. Edelstein dispenses useful advice to aspiring entrepreneurs."
The Wall Street Journal

"Anyone desirous of making sense of tequila's current status will be well served by chugging The Patr n Way."
Slate

"There are some good lessons for entrepreneurs launching a product. No doubt, the rise of Patr n is something many would love to emulate. And Ilana Edelstein was there from the beginning and delivers an inside view of the story."
New York Journal of Books

"Business lessons echoing 'know who the true tastemakers are, and use them wisely' are sprinkled throughout the book. . . . most readers will appreciate the informal 'tell-all' style that reveals an emphasis on doing some paperwork to cement their role in any business they help grow."
Library Journal

"I can honestly say The Patr n Way by Ilana Edelstein was a delicious cocktail of innovation and inspiration with a twist of tragedy for a bittersweet finish."
TequilaAficionado.com



Binding Type: Hardcover
Publisher: McGraw-Hill Education
Published: 05/14/2013
ISBN: 9780071817646
Pages: 220
Weight: 1.10lbs
Size: 9.00h x 6.10w x 1.00d

Review Citations: Library Journal 06/01/2013 pg. 118
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SKU: 19293981357

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This is a great sublimation ink!! Easy to use, easy to fill my epson ecotank Great colors when heat pressing
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Escaping the Cartridge Trap: How This Refillable Powerhouse Completely Supercharged My Workflow!
For as long as I have been setting up home offices, the traditional ink cartridge has been my absolute greatest nemesis. There is nothing quite as frustrating as firing up a crucial document only to be met with that dreaded, blinking low-ink warning right when you are on a tight deadline. That is exactly why bringing the white Epson EcoTank ET-2903 Wireless All-in-One Color Supertank Printer into my workspace has been an absolute breath of fresh air. Finished in a clean, minimalist white, this machine completely bypasses the antiquated, expensive cartridge ecosystem. It looks incredibly sleek and modern sitting on my desk, blending seamlessly into my setup without projecting the bulky, industrial vibe of older, traditional machines. Right out of the gate, it feels like a highly engineered, premium piece of technology designed specifically to make daily document management drastically easier and far more efficient. ​The sheer brilliance of this printer lies in its wildly innovative cartridge-free supertank architecture. Instead of swapping out tiny, expensive plastic squares every few weeks, this machine utilizes massive, front-facing ink reservoirs. Epson incredibly includes up to three years of ink right in the box, which equates to roughly eighty individual standard cartridges. Loading the ink is where the engineering truly shines; the proprietary EcoFit 522 ink bottles are uniquely keyed to their specific color slots, making it physically impossible to mix up the cyan, magenta, yellow, or black. The bottles automatically stop dispensing the exact moment the tank is full, ensuring a completely foolproof, zero-spill experience. Not only does this system save a phenomenal amount of money over the lifespan of the printer, but it also dramatically reduces the massive amount of plastic waste normally destined for landfills. Plus, being able to physically see exactly how much ink I have left at a mere glance provides unmatched peace of mind. ​When it comes to putting ink on paper, this machine is an absolute powerhouse that consistently delivers remarkably crisp, professional-grade results. It reliably pushes out sharp, highly legible black text documents at a brisk 11 pages per minute, making quick work of dense contracts, shipping labels, and lengthy reports. The color performance is equally stunning, operating at 6 pages per minute to produce vibrant, perfectly saturated graphics and incredibly high-quality photo prints. The color accuracy is truly exceptional, giving life to presentations and flyers with punchy, true-to-life tones that never look washed out. Coupled with a highly convenient 100-sheet rear paper capacity, the entire printing process is incredibly smooth and uninterrupted. I am never bogged down constantly reloading the tray, allowing me to effortlessly maintain my momentum during demanding, high-volume workdays. ​Beyond its spectacular printing capabilities, the built-in flatbed scanner and copier transform this unit into a comprehensive command center for all of my document needs. The scanner captures physical media with spectacular clarity and high-resolution detail, making the process of digitizing old tax records or preserving physical photographs incredibly easy and accurate. Navigating through all of these robust features is remarkably intuitive, thanks to the dedicated 1.44-inch color display located right on the front panel. The screen is bright, responsive, and paired with a highly logical button layout that allows me to initiate copies, execute scans, or perform quick maintenance tasks without ever having to boot up my laptop or dive into convoluted software menus. ​The wireless connectivity is the final piece of the puzzle that makes this printer an absolute joy to operate on a daily basis. Equipped with high-speed Wi-Fi 4, it establishes a rock-solid connection to my home network that never drops or wavers. The smart mobile printing functionality is incredibly seamless; I can easily select a photo or document on my smartphone while lounging in the living room and have it instantly printing in the office down the hall. It completely untethers me from the desk, offering a level of modern convenience that I simply refuse to live without. The Epson EcoTank ET-2903 is a phenomenally capable, remarkably efficient, and incredibly fun machine to use. It entirely eliminates the stress and extortionate costs of traditional printing, delivering a flawless user experience that I cannot recommend highly enough for anyone looking to seriously upgrade their productivity game.
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Epson is Epic!
This review is for the Epson EcoTank ET-2903 All-in-One Color Supertanker Printer. I am having a difficult time finding enough superlative words to describe how awesome this printer is. Let me begin by saying this printer blows any competition out of the water. I have personally owned several, highly touted, printers in the past four years and either they have underperformed, had complications or had major connectivity issues. They were a source of constant frustration. Then, I was able to procure an Epson EcoTank printer in the office where I work and have loved it. So, when I saw this Epson ET-2903 EcoTank, I did not hesitate to order it. Out of the box, you receive an all in one printer, a very precise set of instructions, and 4 bottles of high quality ink in Black, Cyan, Magenta, and Yellow. The printer is designed to work with the Epson Smart Panel app which guides you effortlessly through the installation and printer initialization process. Epson made this process very easy to set up, even for someone not very tech savvy. With the app, you can use your computer, laptop, tablet or mobile phone to print wirelessly to your printer. The difference with this EcoTank printer versus ink cartridge/toner printers is that each color ink has a separate refillable tank well that uses fluid ink. My office Epson EcoTank ink lasts and lasts and lasts and is very economical. I expect this ET-2903 will ink will last as well. I printed out my initial test page and all is working perfectly. I then printed out a color wheel to test the colors. It printed vibrant, beautiful colors in only seconds with the capability of printing 11 pages per minute. The printer is equipped with a scanning bed to easily scan and print any documents or photos. You can also scan an import any document/picture directly to your mobile phone, tablet or computer. One of the things I have learned about printers with ink tanks is that because they use liquid ink, they work a little differently from standard ink cartridge printers. Each color tank has tubes that run from the tanks to the printhead, providing excellent quality prints each time. However, an issue with this type of printer can be that they can occasionally get clogged if they sit idle for long periods. To prevent this, under the maintenance option on the control panel, I run a nozzle check periodically that takes only seconds to run. If it appears that there is a clog, the maintenance menu has a printhead self-clean option for easy cleaning. I was impressed with how lightweight the printer is and the dimensions are perfect for smaller areas. I measured the printer to be approximately 14.2” Length x 12.5” Deep x 6.4” High and can easily sit atop a desk, printer cart or shelf. Epson got this printer right and I can honestly say if you are looking for an economical, easy to use and reliable printer, you can buy this printer with confidence. With one click on my phone, I said goodbye to clunky disposable ink cartridges that are environmentally unfriendly, and hello to refillable tanks when I placed my order. I am thrilled with this printer and wholeheartedly recommend it.
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